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Direct Mail; packs, leaflets and one piece mailers

I know this part of the industry extremely well, and I am an expert having made hundreds of packs. There‘s a lot to be mindful of, and keeping consistency across all the packs and variables requires a lot of focus and good organisational skills. Over the years I have also helped to train quite a few account handlers, and saved clients money too simply by tweaking the artwork, cutters and variables for ease at the printers.

Once the concept has been approved, many of my creative Directors have been happy to pass the entire project over to me, which includes designing new items as they are added. Often the client changes are so substantial they are redesigns, but I'm usually left to get on with it!  This is another sector where I have added value by being able to wear two hats, design and artwork. So, with a very close knowledge of the whole campaign, it has proven to be a good use of a companies resources when the whole project can stay with one person. 

Come back soon! :-) 

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Saskia Whitfield © 2019

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